Showing posts with label small business market. Show all posts
Showing posts with label small business market. Show all posts

Wednesday, April 18, 2007

Credit card companies trying to gain big bucks from small business market

Credit card companies see big bucks in the small-business market (Los Angeles Times).


Discover Financial Services, which launched its first small-business card last June, will unveil a card today designed to lure small-business owners by offering high frequent-flier miles rewards and few restrictions.


It is just the latest in a string of credit cards tailored for small-business owners.


The draw for card companies: Although small-business owners spent $4.9 trillion in 2006, less than 5% of that was with the aid of a credit or debit card, according to Visa USA research.


"Our competition is essentially checks. That's what we are trying to dislodge from the small-business owner's wallet," said Raghav Lal, senior vice president of small-business products for San Francisco-based Visa USA.